Pink Papyrus Summer Campaign Full-Service Commercial Production for a Vibrant New All Weather Dog Collection
When Pink Papyrus prepared to launch its new collection of vibrant all-weather collars and leashes, the brand wanted imagery that felt every bit as playful, colorful, and adventure-ready as the products themselves. Having partnered with Pink Papyrus for over four years, our team has developed a seamless creative workflow built on trust, collaboration, and a deep understanding of the brand's visual identity. Through monthly commercial content creation, we've become a true extension of their marketing team. For this campaign, our team—led and photographed by Katelin—produced a two-day commercial photoshoot designed to capture everything we love about summer: pool days, sunshine, vibrant colors, happy dogs, and authentic lifestyle moments, all while keeping the products front and center. From creative direction and casting to location scouting, styling, and final photography, every element of this campaign was thoughtfully planned to provide Pink Papyrus with a versatile library of content for use across its website, social media, email marketing, advertising, and future seasonal campaigns.
A Personal Highlight
One of the most meaningful moments to come from this partnership happened after the campaign wrapped. Christine, the owner of Pink Papyrus, officially named one of the new all-weather leashes "Katelin." After working together for more than four years, it was an incredibly thoughtful gesture and one I'll always treasure. Seeing a product inspired by a campaign we helped bring to life was both humbling and unforgettable.
What We Produced
For this campaign, our team managed nearly every aspect of production, including:
Creative concept development
Location scouting and securing a vacation rental
Casting multiple dog models
Coordinating human talent
Prop sourcing and styling
Set design
Product styling
Lifestyle photography
Studio product photography
Art direction throughout the two-day production
This full-service approach allows brands to arrive on set knowing every detail has already been thoughtfully planned, allowing them to focus on the creative vision rather than production logistics.
Creating the Summer Story
The inspiration centered around a fun summer Palm Springs-inspired pool party. We wanted every image to communicate fun, warmth, movement, and personality while highlighting one of the collection's biggest selling points: durable, waterproof products designed for real adventures. Every umbrella, striped towel, pool float, beach ball, cocktail glass, and colorful styling element was intentionally selected to complement Pink Papyrus' bright new collection. Every scene was carefully designed to feel cohesive while allowing the products to remain the hero. Rather than simply photographing products, we created environments that helped customers imagine themselves—and their dogs—using them.
Two Shoots. One Campaign.
One of the greatest advantages of this production was creating two distinct content libraries during a single shoot.
Lifestyle Collection
Our outdoor poolside campaign delivered storytelling imagery perfect for:
Website banners
Social media
Paid advertising
Email marketing
Seasonal campaigns
Print promotions
Studio Collection
After wrapping the lifestyle portion of the campaign, we transitioned into the studio to capture polished product imagery. Combining lifestyle photography with clean studio assets provided Pink Papyrus with a complete content library ready for e-commerce, social media, advertising, catalogs, wholesale materials, and future marketing campaigns.
More Than Beautiful Photography
A successful commercial campaign isn't just about creating beautiful images—it's about building a strategic library of content that supports a brand across every customer touchpoint. By combining styled lifestyle imagery with studio photography in a single production, brands receive months of cohesive, versatile content while maintaining a consistent visual story. This approach is especially valuable for our monthly subscription clients. Each month, we produce one thoughtfully planned campaign designed to provide enough high-quality content to carry the brand confidently until the next shoot.
Campaign Results
Featured throughout Pink Papyrus' website and ecommerce product pages.
Created a complete library of lifestyle and studio assets used across multiple marketing channels.
Built on a creative partnership that has continued for more than four years.
• ⁃ Inspired Pink Papyrus to name one of its signature all-weather leashes "Katelin."
